Source: Pharmacist Online, Living Naturally, 12/9/11

An industry study was conducted by Hamacher Resource Group, Inc. (HRG) a retail consumer healthcare industry’s marketing and research firm, on the topic of the relationship within suppliers, distributors and independent pharmacy entitled “Supply Chain Collaboration: Maximizing Health, Beauty and Wellness Product Sales in Independent Pharmacy.” This white paper has revealed that six health, beauty and wellness (HBW) categories are selling better within the independent pharmacy arena than chain drug retail stores.

The HRG exclusive data opens up opportunities and trends that independent pharmacies can most profit and capitalize on. This information allows independent pharmacies to increase front-end sales and encourage better communication.